Terms of Service

These Terms of Service (the "Terms") are a contract between RecartIQ ("RecartIQ", "we", "us") and the person or business that creates an account or uses the service (the "Customer", "you"). The service is the RecartIQ website, dashboard, tracking snippet, SDKs, API, reports and everything else we provide at recartiq.com (the "Service").

By creating an account, installing the snippet, or using the Service you accept these Terms and our Privacy Policy. If you use the Service for a business, you confirm you can bind that business. If you do not agree, do not use the Service.

RecartIQ collects behavioural and commerce events from your online store, stores them, and turns them into analytics: funnels, product performance, friction analysis, retention, and a weekly report with recommendations generated in part by an artificial intelligence model. You decide what data to send by installing the snippet and calling the event API.

Recommendations, estimates of revenue at stake, outcome verdicts and every other analytical output are informational. They are based on the data you send, can be wrong when that data is incomplete or unusual, and are not financial, legal or professional advice. Decisions about your store are yours.

• You must provide accurate information and keep your sign-in details confidential. You are responsible for everything done under your account, including by team members you invite.
• Write keys used by the snippet are public by design and only allow sending events. Do not share dashboard sessions or operator credentials.
• Tell us promptly at hello@recartiq.com if you believe your account has been accessed without permission.
• You must be at least 18 years old, or the age of majority where you live, to create an account.

Plans and their monthly event allowances are published on the pricing page. At the effective date they are Free (50,000 events), Growth ($79 a month, 500,000 events) and Scale ($199 a month, 3,000,000 events). Prices are in US dollars and exclude taxes, which are added where we are required to collect them.

• Billing. Paid plans are billed monthly in advance through our payment processor. You authorise recurring charges until you cancel.
• Usage. We warn you by email at 80% and 100% of your allowance. Free stores stop collecting at 120% until the next month. Paid stores keep collecting; if usage stays above the plan we may ask you to upgrade or apply the next tier's price with 14 days' notice.
• Changes. You can upgrade at any time and the new price applies immediately, pro rated. Downgrades and cancellations take effect at the end of the current billing period. Fees already paid are not refunded, except where the law requires it.
• Price changes. We may change prices with at least 30 days' notice by email. Continued use after the change means you accept the new price.
• Free plan. We may change or withdraw the free plan at any time with reasonable notice.

"Customer Data" means everything you or your store send to the Service: events, product and order details, shopper identifiers, and account information. You own Customer Data. You grant us a licence to host, process, analyse and display it only as needed to provide the Service, to keep it secure, and to produce aggregate statistics that do not identify you or your shoppers.

For the personal data of your shoppers, you are the controller and we are your processor (or the equivalent roles under your local law). Our processing on your behalf is governed by the data processing terms in the Privacy Policy, which form part of these Terms.

• You are responsible for having a lawful basis to collect shopper data and send it to us, for the notices and consent mechanisms your store must show, and for honouring shopper rights. We provide tools for this: Do Not Track and Global Privacy Control are respected by default, and any shopper can be deleted from Settings or the API.
• Do not send us payment card numbers, government identifiers, passwords, health data or other special categories of personal data. The snippet and API drop obvious fields of this kind, but the obligation is yours.
• You can export your data through the dashboard and the API at any time. After termination we keep Customer Data for 30 days so you can export it, then delete it, except where we must keep it by law or it survives in backups for a limited period.

You agree not to:

• use the Service to track people on websites you do not own or operate, or in ways that break the law where you or your shoppers are located;
• send events that are fabricated, that belong to another business, or that are designed to distort another customer's data;
• attempt to access other customers' data, probe or disrupt the Service, or bypass usage limits and rate limits;
• resell the Service, or use it to build a competing product by systematically extracting our outputs;
• use the Service for anything unlawful, deceptive, or harmful.

We may suspend accounts that put the Service or other customers at risk. We will tell you why and, where possible, give you a chance to fix the problem first.

The Service, including its software, design, documentation and the models and methods behind the reports, belongs to RecartIQ and its licensors. These Terms give you a limited, non exclusive, non transferable right to use it while your account is in good standing. Nothing here transfers ownership of the Service to you, or of your Customer Data to us.

If you send us suggestions or feedback, we may use them without obligation to you.

• We aim to keep the Service available at all times but do not guarantee uninterrupted operation. Planned maintenance is announced in advance where practical.
• Support is by email at hello@recartiq.com. We respond during business days.
• We improve the Service continuously and may add, change or remove features. If a change materially reduces what your paid plan offers, you may cancel and receive a pro rated refund for the unused period.

The Service relies on infrastructure and providers we choose, such as hosting, database, email delivery, payment processing and AI model providers. Their current list is in the Privacy Policy. We select them carefully and are responsible to you for how they handle Customer Data on our behalf. Your store platform, payment gateway and other tools remain subject to their own terms.

We warrant that we will provide the Service with reasonable skill and care and substantially as described. To the fullest extent permitted by law, the Service is otherwise provided "as is" and we disclaim all other warranties, express or implied, including fitness for a particular purpose and non infringement.

In particular, we do not warrant that analytics will be complete or accurate where events are missing, duplicated or blocked by browsers, ad blockers or privacy settings, that recommendations will produce any particular commercial result, or that the AI generated parts of a report are free of errors.

To the fullest extent permitted by law:

• neither party is liable to the other for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, however caused, even if advised of the possibility;
• our total liability arising out of or relating to the Service is limited to the fees you paid us in the twelve months before the event giving rise to the claim, or 100 US dollars if you are on the free plan.

These limits do not apply to liability that cannot be limited by law, to either party's breach of confidentiality, or to your payment obligations.

You will defend and indemnify us against third party claims, and the reasonable costs of dealing with them, that arise from Customer Data you send us, from your use of the Service in breach of these Terms, or from your failure to obtain the consents and provide the notices your shoppers are owed.

• You can close your account at any time from Settings or by emailing hello@recartiq.com. Paid plans end at the close of the billing period.
• We may terminate or suspend your account with notice if you materially breach these Terms and do not fix the breach within 14 days of being told, or immediately for serious misuse, non payment after reminders, or where the law requires it.
• On termination your right to use the Service ends. Sections on data, intellectual property, disclaimers, liability, indemnity and governing law survive.

These Terms are governed by the laws of India. Any dispute that we cannot settle informally will be brought exclusively in the courts of Ahmedabad, Gujarat, India, and both parties submit to their jurisdiction. If you are a consumer in a country whose law gives you mandatory protections, those protections still apply.

Before starting a claim, either party will write to the other describing the dispute and give at least 30 days to resolve it.

• Changes to these Terms. We may update these Terms. For material changes we give at least 14 days' notice by email or in the dashboard. Using the Service after the change means you accept it. The current version is always at https://recartiq.com/terms.
• Entire agreement. These Terms, the Privacy Policy and any order or plan you accept are the whole agreement between us and replace earlier discussions.
• Assignment. You may not transfer the agreement without our consent. We may transfer it to a successor of our business with notice to you.
• Severability. If a part of these Terms is unenforceable, the rest still applies.
• No waiver. Not enforcing a right does not waive it.
• Notices. To us: hello@recartiq.com. To you: the email on your account.